Break through the noise and connect meaningfully.
Shamir Allibhai, CEO & Co-founder, Eddie AI
“Erika has been pivotal, in strategy and execution, to help us cross the transitions from honing the ICP to getting our first customers to scaling our revenue.”
Georgia Lee Hussey, CEO & Founder, Modernist Finanial
“Erika & Tactile have been key to the growth of Modernist”
Services
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Audience Discovery
We pinpoint your ideal audience and the niche communities where your brand belongs
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Content Marketing
We craft editorially-driven marketing strategies to engage.
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Strategic Paid Media
We design and deliver bespoke paid partnerships that tap niche communities.
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Earned Media
We take a non-traditional approach to PR, created for the new media landscape.
We help founder-led brands tap into the right communities, conversations, and partnerships—driving meaningful impact and smart, strategic growth.
How we work with clients
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We work with clients to bring a fresh perspective to their brand, their audience, and their GTM.
Deliverables:Brand & audience in-take
1x Strategic workshop
Core messaging & positioning
Go-to-market playbook (channels, partnerships, PR/media, launch themes)
Commitment: 3–4 weeks
Pricing starts at: $10,000 -
We work with clients to conceptualize and execute a thoughtful,
high-impact debut
Deliverables:Concepts and strategy for your launch campaign
End-to-end community activations
(events, gifting, collabs)Highly focused media & creator partnerships
Full content strategy and creation capabilities
Commitment: 2-4 months
Pricing starts at: $15,000 -
Engage new audiences and
build momentum with ongoing content and marketing
Services (customized):Brand & content marketing
Paid media & creator collabs
Press & storytelling strategyStrategic partnerships & community-building
Retainer options:
Small business: starting at $4,500/month
Venture-backed: starting at $8,000/month
WE LOVE OUR CLIENTS!