We move brands forward.

Our clients are reimagining, repositioning, entering new markets, and launching something from nothing.

Georgia Lee Hussey, CEO & Founder, Modernist Financial

“Tactile and Erika have been key to the growth of Modernist for nearly ten years. Take this opportunity to chat with a super smart human about your business growth!”

About Erika

Erika Velazquez Alpern has spent her career shaping marketing and growth for companies that shape culture.  As a former SVP at New Stand, Morning Brew, and The New Republic, she brings deep expertise in brand growth, media, and audience engagement. She’s advised innovative startups and iconic brands alike, including The Boston Globe, Dieux, Face Stockholm, Pipcorn, Eddie AI, Argent, and Substack bestsellers. 

Working together

We built Tactile to support the brands, creators, and founders making a real impact. We’ve designed our services to support companies of all shapes, sizes, and needs.

  • Studio

    Designed for high growth startups, Erika joins as your fractional CMO and handles everything from strategy development to execution.

  • CMO Sidekick

    For early-stage startups, small businesses, and non-profit organizations. Erika builds out your strategy and then serves as your strategic coach as you implement.

  • Community

    From workshops and panels to curated dinners, our community gatherings are at the heart of Tactile.

WE LOVE OUR CLIENTS!

Face Stockholm

3BL

Eddie AI

The Purse (substack)

The Boston Globe

New Stand

Hearst

The New Republic

Argent

Dripkit

Fully Funded

Modernist Financial

Face Stockholm • 3BL • Eddie AI • The Purse (substack) • The Boston Globe • New Stand • Hearst • The New Republic • Argent • Dripkit • Fully Funded • Modernist Financial •