My work is rooted in a story-first, holistic approach to marketing. I connect the dots across brand, content, partnerships, and performance to build systems that drive real connection—and in turn, long-term growth.

In my recent work, I’ve partnered closely with a small number of companies in deeply embedded roles. I worked with Dieux Skin across DTC and lifecycle marketing, helping shape a more integrated digital strategy across product, content, and retention. I also built and led the first marketing function at Eddie AI, defining positioning, developing go-to-market strategy, and laying the foundation for long-term growth.

Prior to my work as a fractional CMO, I held executive marketing roles at companies including New Stand and Morning Brew, and have led brand, audience, and growth initiatives across organizations like The Boston Globe, The New Republic, and The Guardian. Across these roles, I’ve helped companies navigate moments of transformation—from rebrands and audience growth to revenue strategy and new market expansion.

Before my career in marketing, I worked in the arts, curating pop-ups and making things. That foundation still shapes how I approach my work today, bringing creativity, intuition, and a strong point of view to everything I do.