Pocket CMO
Marketing strategy, meets founder reality.
Pocket CMO by Tactile is a founder-first offering led personally by Erika Velazquez Alpern. It’s designed to help you shape your story, sharpen your strategy, and focus on what actually matters right now.
You don’t need another consultant, you need someone that is in it with you. Together, we will build a plan tailored to your brand, your business goals, and your reality.
Jen Mayer, founder of Fully Funded + Baby Caravan
"Working with Erika has been an incredible experience. For the first time as a founder, I have a strategic and intentional marketing plan that works with my business holistically in alignment with multiple goals. Erika understands founder life and the need to balance founder/team capacity and resources while positively impacting growth. I'm so grateful for her expert guidance!"
Why Pocket CMO?
Checking boxes isn’t the same as building momentum.
We help you:
✔ Save your resources (time & money)
✔ Drive intentional growth
✔ Focus on what moves the needle for you
Pocket CMO helps you get clear on:
The right message, for the right audience, in the right channel, at the right time.
Here’s what you get!
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A fully customized playbook that you can action on immediately!
Intake Survey to align on goals, business model, and pain points
Audience Deep Dive: who they are, where they are, what they care about. We go very deep!
Channel & Content Strategy: where to focus, what to say, how often, and with what kind of content. Plus, what you can stop doing!
Stop/Start/Continue: An audit of everything you’re doing, what you can stop, and what you can do instead
Plus budget and team reccs!
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Erika is your new marketing therapist! You’ll get 3 months of strategy refinement calls with her and her trusted network of experts!
60-min implementation calls every other week to help you activate your plan
Coaching and collaboration tailored to your stage, industry, and goals
Unlimited (really!) 1:1 slack messages to Erika for 3 months for all of your burning marketing questions
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You’re not in this alone! You will also get:
Join our weekly group office hours where you can ask burning question and meet other founders!
Access our slack community to ask questions, connect, and support each other
Tap our network of curated freelancers
Attend seasonal events IRL and virtual!
Nice to meet you!
About Erika!
Erika is the founder of Tactile and has led marketing and brand as an SVP for New Stand, The New Republic, Morning Brew, and more. With Tactile, she’s helped shape the launch and evolution of brands like Argent, Dripkit, The Boston Globe, and Modernist Financial. She brings deep experience across media, B2B tech, prosumer, and consumer brands—and she knows how to get things moving.
Her clients often refer to her as their “marketing mother” or “business therapist.”
Pricing Options
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Starting
A fast and focused reset. This is ideal for early-stage founders, small businesses, and independent creators.
You get:
Marketing Snapshot: The channels, content pillars, and audience opportunities.
Strategy Sessions: One 1:1 strategy call with Erika, Three months of weekly group office hours.
Access to Founder Friends: our invite-only community of founders and builders
Investment: $1200 (2x payments of $600)
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Building
A personalized growth roadmap with ongoing refinement This is perfect for early-stage startups, and growing small brands ready to level-up.
You get:
Marketing Playbook: A full customized marketing strategy and audience deep dive.
Strategy Sessions: Two 1-hour 1:1 strategy sessions with Erika, weekly group office hours for one year.
Support: Unlimited 1:1 slack chats with Erika for 3 months.
Access to Founder Friends: our invite-only community of founders and builders.
Investment: $3,000
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Growing
Like having a CMO, in your back pocket. This is perfect for startups who are ready to grow. Think of this as the perfect solution before you bring on a team.
You Get:
Marketing Playbook: A full customized marketing strategy and audience deep dive.
Strategy Sessions: Twelve 1-hour 1:1 strategy sessions with Erika for six months. weekly group office hours for one year.
Support: Unlimited 1:1 slack chats with Erika for six months.
Access to Founder Friends: our invite-only community of founders and builders.
Investment: $8,000
Some things we’re working on with our clients
A New Product Launch
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Conceptualizing a Brand Campaign
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Reimagining Founder-focused PR
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Developing a Community Strategy
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Launching a Newsletter
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A New Product Launch • Conceptualizing a Brand Campaign • Reimagining Founder-focused PR • Developing a Community Strategy • Launching a Newsletter •
How to get started
Step 1: Schedule a 15 fit call with Erika to see if Pocket CMO is right for you
Step 2: Together, we select the best program based on your company, stage, and budget
Step 3: We officially kick-off! You receive your link to your simple agreement, payment set-up and in-take form.
