A content, marketing, and growth program for ambitious startups. We're not an accelerator or an incubator, we're a propeller.
How it works:
TL:DR - this is an application/invite only program for a small number to startups to refine their content + marketing + PR strategy and then execute.
Here's how it works:
The program lasts for 12 weeks and you are with a small cohort the entire time. Over the 12 weeks, you will focus on strategy and execution with Tactile's support. We will advise you on your strategy and help you execute. We will connect you with partners and experts, etc.
Still reading? Let's get into the weeds a bit more.
You apply and select your focus area. Every person will focus on brand, content, marketing, PR since they are all related, but you need to have a main focus. For example, PR for a launch, content marketing, building an engaged audience, etc.
Then, you are put into a cohort based on your focus area. We meet every week for a 90-min strategy session. Each person is focused on the same issues and at a similar stage.
The first session is focused on goal setting and introductions, everyone walks away with a workbook and a clear next step.
The second session we start to put everything into action, together
The third session, we iterate
During the 12 weeks, you also have access to a Slack channel for any quick questions and/or motivation. For example: about to launch a new Instagram campaign and need to finalize which image? Post in the Slack. Have a meeting with an editor and want to review talking points? Post it in the Slack
Additionally, we will host 4 members-only webinars with leading experts in marketing, including:
Head of Content at Vimeo
CMO of Good Magazine
Lastly, every person will get a 30 min 1:1 session with me mid-program and then a 30-min 1:1 session with me post-program.
Investment for our beta program: $950
*We are in beta mode, for the 2nd Propeller cohort, the cost will be 4x the amount.
Marketing & Brand Genius
COMING SOON: JOIN ALL OF THE INTENSIVES AT A DISCOUNT, BECOME YOUR OWN CMO.