Webinar: PR Faux Pas: Do this, not that.
Oct
3
12:00 PM12:00

Webinar: PR Faux Pas: Do this, not that.

Here's the deal, the media world is complicated and PR can be a beast if you're not familiar with it. But so many founders who are bootstrapped have no option but to take on the task of leading their own communications strategy and execution. Unfortunately, this sometimes results in some sticky situations, awkward conversations, and little results. In this webinar, our Founder Erika Velazquez Alpern will break down the most common PR mistakes that founders make and how to fix them. We will share insights from top writers and editors, as well as tips on how to navigate a sticky situation you accidentally find yourself in. At the end of the webinar, there will be time for Q&A!

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Webinar: Let's discuss the new Facebook newsfeed
Jan
23
12:30 PM12:30

Webinar: Let's discuss the new Facebook newsfeed

The new Facebook newsfeed has sparked a million think pieces. We know that many startup founders and smaller media companies are stressing out about what this means for their strategy and their ability to reach/engage their audience. Join us for a webinar to discuss the change in Facebook's newsfeed and what that means for you. Come with questions and we will bring answers!

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AMA: Branding, Marketing, and PR with Tactile
Jan
17
10:00 AM10:00

AMA: Branding, Marketing, and PR with Tactile

It's 2018! As you look at the year ahead, we wanted to create a space to ask any/all of your branding, marketing, and PR questions. Have an idea but need a gut check? Looking to demystify media? Want to review a tagline? Want to figure out how to grow your Instagram? Come with your questions and we will have answers!

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September Female Founders Workshop: Building a brand
Sep
15
8:30 AM08:30

September Female Founders Workshop: Building a brand

  • Location provided to confirmed attendees (map)
  • Google Calendar ICS

Building a brand is not just designing a logo. It is defining a purpose, a voice, and crafting an identity. When you are in the weeds of running a business, this can get pretty tricky. In this workshop, we will discuss how to build a strong visual identity, how to define and lead with purpose, and how to craft a strong voice. We will also discuss brand consistency, and when it is ok to be a little less buttoned up. 

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August Female Founders Workshop: Instagram, Instagram, Instagram
Aug
18
8:30 AM08:30

August Female Founders Workshop: Instagram, Instagram, Instagram

  • Location provided to confirmed attendees (map)
  • Google Calendar ICS

Almost every founder we talk to and every startup we work with is completely overwhelmed by Instagram. In this workshop, we will discuss how to build a compelling visual identity on Instagram, how to create a process that makes Instagram less overwhelming, and how you can grow your following without using creepy automation tools. Learn more here

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June Female Founders Workshop: Narratives that make news
Jun
16
8:30 AM08:30

June Female Founders Workshop: Narratives that make news

On June 16th we are demystifying the world of PR. Come to this event to brainstorm and discuss your PR strategy, uncover newsworthy narratives for your brand, understand how to pitch in a way that isn't gross, and more. This workshop is ideal for all founders at all stages, as well as those who work for larger organizations and need a PR/comms gut check. This conversation is off the record.

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May Female Founders Workshop
May
5
8:45 AM08:45

May Female Founders Workshop

Our workshops were born out of the idea that creativity and connections blossom in intimate settings. Every month we bring together an intimate group of female founders and innovators to workshop ideas and challenges, especially when it comes to branding, marketing, and PR (but seriously, all challenges welcome!) For each workshop, we feature a guest mentor that helps guide the conversation. Every attendee has a set time to work through a challenge using a combination of design thinking, brainstorming, and candid conversation.

After the event, you become a part of the Tactile Community, a growing group of female thinkers, creators, and doers.

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