Building a brand is not just designing a logo. It is defining a purpose, a voice, and crafting an identity. When you are in the weeds of running a business, this can get pretty tricky. In this workshop, we will discuss how to build a strong visual identity, how to define and lead with purpose, and how to craft a strong voice. We will also discuss brand consistency, and when it is ok to be a little less buttoned up.
Many founders are running on a shoe string budget. But when you run a B2B company or e-commerce business, paid marketing seems like a necessary expense, whether its retargeting ads, Facebook sponsored posts, or paid search. In this workshop, we will discuss different paid media channels, when it makes sense to invest in them, when its better to invest in resources for something else, and how much you actually need to spend.
The key to build a strong brand and growing an audience is partnerships, especially for companies operating on a shoe string budget. In this workshop, we will discuss what brand building partnerships look like, how to craft a partnership strategy, and then how to implement these partnerships.
2017 is coming to a close, what happened? What comes next? In this workshop we will focus on review and intention ahead of the coming year. We will discuss wins, misses, and next steps. Let's finish 2017 surrounded by incredible women who inspire us!
Almost every founder we talk to and every startup we work with is completely overwhelmed by Instagram. In this workshop, we will discuss how to build a compelling visual identity on Instagram, how to create a process that makes Instagram less overwhelming, and how you can grow your following without using creepy automation tools. Learn more here.
On June 16th we are demystifying the world of PR. Come to this event to brainstorm and discuss your PR strategy, uncover newsworthy narratives for your brand, understand how to pitch in a way that isn't gross, and more. This workshop is ideal for all founders at all stages, as well as those who work for larger organizations and need a PR/comms gut check. This conversation is off the record.
Tactile is partnering with Modernist Financial to bring female founders, VCs and writers together to discuss how their money stories impact their work. The breakfast will be hosted at The Wing and the conversation will be off the record.
Think that you should be a part of this breakfast? Email firstname.lastname@example.org
Our workshops were born out of the idea that creativity and connections blossom in intimate settings. Every month we bring together an intimate group of female founders and innovators to workshop ideas and challenges, especially when it comes to branding, marketing, and PR (but seriously, all challenges welcome!) For each workshop, we feature a guest mentor that helps guide the conversation. Every attendee has a set time to work through a challenge using a combination of design thinking, brainstorming, and candid conversation.
After the event, you become a part of the Tactile Community, a growing group of female thinkers, creators, and doers.
We are bringing together female leaders and founders to brainstorm new ideas and find solutions for individual pain points! Join us!
An intimate breakfast bringing together female founders, writers, and VCs, aimed at reshaping the conversation surrounding women in business.
Invite only. To request an invitation, email email@example.com!
Calling all female-led media companies and projects! Tactile is hosting a workshop on branding, marketing, and PR. Why? Because we want to help ensure there are WAY MORE media companies led by women.