JANUARY - FEBRUARY (2018!)
Strategy Intensive: EDITORIAL MARKETING (BECAUSE 'CONTENT' IS JUST STUFF)
Join our next group intensive, focused on editorial marketing. Most people call this content marketing, but we are sick of the word content, and think it refers to marketing 'stuff' that no one reads. This intensive is focused on everything from building an editorial strategy aligned with your brand promise, understanding what your audience actually wants, building an editorial calendar, and setting a strong distribution strategy to make this all worth it. You will join an intimate cohort of powerhouse women who are coming together to strategize towards the same goal. This program lasts 6 weeks and kicks-off on Wednesday, January 10th at 6:00pm ET.
At the beginning of the intensive, everyone will set a clear content marketing goal and define their brand promise. From there, each session will focus on strategic direction, execution, and supporting each other. Each member will have ample time to work through their needs and goals, as well as support everyone else!
Topics will include: Building an editorial strategy / How to tell a story that matters / Understanding what your audience really wants / Setting an editorial calendar and making it happen / Crafting stories on social media / Building a distribution strategy that makes all of this effort worth it
What you get:
Six weekly group strategy calls (90 min of strategy and education on January 10th, January 17th, January 24th, January 31st , February 7th, February 14th)
A private Slack Channel for ongoing support throughout the intensive (which will stay open, forever!)
Our full 'Editorial Marketing Done Right' guide and workbook
A 30-min 1:1 strategy call with Erika Velazquez Alpern (our CEO & Founder)
We ask that everyone apply to join since this is an intimate group! Interested in joining? Click the button below to apply! Have questions? Email us! firstname.lastname@example.org